Manage the complete bonus lifecycle with clear rules

When eligibility, wallet treatment, wagering, communications, and risk checks are split across systems, teams can struggle to explain reward status, investigate disputes, and prevent conflicting campaigns.

• Campaign rules

  Define eligibility, activation windows, validity, completion conditions, and operator approval requirements for each campaign.

• Wagering requirements

  Configure contribution rules, eligible products, balance treatment, progress tracking, and expiration behavior.

• Reward formats

  Model bonus balances, free spins, cashback, and targeted incentives within a consistent lifecycle framework.

• Segmentation links

  Connect CRM audiences and account attributes to qualification while preserving campaign-level exclusions and controls.

• Abuse controls

  Surface conflicting rewards, suspicious qualification patterns, limits, and manual review states for operator action.

1. 1

   Step 1: Define

   Set audience, reward, validity, wagering, exclusion, and budget rules.

2. 2

   Step 2: Qualify

   Evaluate account and segment conditions before assigning or presenting a reward.

3. 3

   Step 3: Track

   Record activation, wallet movement, wagering contribution, and status changes.

4. 4

   Step 4: Close

   Complete, expire, cancel, or escalate the reward with an accountable history.

• Wallet semantics

  Agree real-money and bonus-money ordering, contribution, rollback, withdrawal, and expiration behavior before implementation.

• Supplier support

  Validate free-spin and game contribution capabilities against the selected aggregation and supplier interfaces.

• Policy ownership

  Define who approves campaigns, investigates abuse indicators, handles exceptions, and reviews financial exposure.

• CRM platform
• Risk management
• Back office